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We are all in the attention business.

Attention, please!

Attention is important for the very simple reason that it’s a prerequisite for impact. If it is true for this text, it is true for a lot of things and services. Things and services that are designed to have an effect. An effect that can be monetized and is a powerful way to increase engagement and make user more reactive to further emotionally charged content. Every business now is an attention business.

But how could something that we waste so easily, make a handful of attention seeking corporations so rich? How do we get inside the heads of users and succeed in the attention economy? And who are the new players? And how do we get someones attention and how do we keep it in a service?

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